Leads are the lifeblood of the Final Expense business. Are there agents out there that do this successfully without leads? Maybe. If so, they are a unicorn. And they are trading time for money! One of the main appeals to the Final Expense market is the ease and cost at which Final Expense Leads can be developed. There are many types of Final Expense Leads, but we will start with the best type of leads and work our way down.